BEV Fundamentals Handbook

In preparation for the launch of its first BEV vehicle, Mazda New Zealand wanted to prepare staff at its nationwide dealerships for the new technology and the questions it would bring.

The BEV FUNDAMENTALS manual not only explains the different electrical configurations for motor vehicles, but also the logic behind each, as well as Mazda’s philosophy. The objective wasn’t only to provide information, but to produce brand ambassadors.

The booklet was printed on glossy paper to brochure standards and distributed throughout Mazda’s network.